The sales force plays a critical role during the implementation stage of a new product launch. If they don't buy in, the product fails. In fact 65% of new product launches fail at a cost of billions of dollars. How can you effectively communicate new products to the sales force and inspire them to allocate scarce selling time to them
Join Professors Michael Ahearne and Thomas Steenburgh as they share the results of new research about what works and doesn't in new product launches
You'll Learn:
- Why conventional approaches to selling new, innovative products are ineffective
- Ways to manage the sales process that have the potential to revamp new product launches
- How sales trainers and content marketers are adapting to the new reality of product launches with more effective business communications
