Join us for our latest research insights on leading the social sales force. Social media is among the many technologies refashioning business-to-business buying and selling.
Social selling -- the systematic use of social media to enable salespeople -- offers promise to sales organizations looking for new approaches to reaching and engaging buyers. This research surveys current practices, trends, and emerging issues related to the social selling in business-to-business firms.
In this webcast, we provide a preliminary look at research findings before we finalize results in a comprehensive report, and provide commentary on the research implications including participating in audience discussion.
High-level questions addressed in this study include:
- What are sales organizations' adoption of social selling?
- What is social selling's key value drivers for business-to-business organizations?
- How is critical implementation issues important to social media use by sales?
- How are prioritized management issues related to social selling?
- What are expectations for future investments in social media use?
