Productive sales organizations routinely change their sales processes. By first evaluating current processes, then implementing changes and measuring their impact, firms can profoundly impact sales results. In this Sales Management Association webcast, we present a framework for evaluating, optimizing, and measuring sales process effectiveness. Presenters also address participants’ sales process challenges in an interactive discussion.
Topics covered include:
- When to change sales process
- Evaluating process efficiency
- Process design fundamentals
- Enabling technology
- Measuring process quality and throughput
Presented by York Baur, Executive Vice President and Chief Marketing Officer of The TAS Group.
