Resources

This research examines the extent to which firms are embracing “sales enablement,” and the impact of its adoption on the sales organization. Sales enablement describes an emerging set of practices related to salesperson development, guidance, and content distribution. It is characterized by (a) connecting sellers to content most relevant for...Read more

Many sales organizations are changing how their salespeople learn and develop skills. These changes may build upon past training methods, or, as in some firms, represent bold new departures from conventional approaches to salesperson learning and development (L&D). This research surveys these developments, identifying current practice and emerging trends. It...Read more

Technology has already reshaped how companies manage sales forces. Now many experts predict that artificial intelligence (AI) will deliver transformational improvements in decision making quality, conferring to those firms who effectively apply AI significant advantages over their peers. This webcast examines what AI realistically means for sales performance management (SPM),...Read more

The Sales Management Association’s annual Sales Force Productivity Conference is the premiere conference for senior leaders focused in sales force effectiveness. The conference highlights emerging trends, leading practices, and the latest research impacting sales management, sales operations, sales enablement, and other functions engaged in supporting, managing, developing, or leading sales organizations. Visit...Read more

A robust, data-driven approach to sales planning addresses sales capacity and headcount. This webcast explores capacity planning for sales organization, using best practice approaches and case examples. Topics include: Identifying risks and challenges to capacity Calibrating ramping assumption for new salespeople Anticipating salesperson attrition and understanding its impact on sales...Read more

Driving the top line isn’t sufficient for the best sales forces. They also focus on selling profitably – by pursuing the most valuable prospects, offering an optimal mix of products and services, and pricing strategically to maximize value. This workshop explores programmatic approaches for managing profitable sales growth through focused...Read more

Sales enablement platform provider Highspot's annual "State of Sales Enablement" survey examines how sales enablement is perceived, utilized, and creating value at companies of all sizes. In this webcast, Highspot offers our audience a special look at findings from this year's research. Findings will address: The business impact of formal...Read more

Constant change seems to be the sales organization's normal resting state. Customers, territories, salespeople, quotas, products, market conditions -- when any of these change, management must be able to adapt without compromising sales performance. In this webcast, we examine strategies for implementing a flexible approach to sales performance management capable...Read more