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Account Based Marketing (ABM) and Account Based Selling (ABS) are technology based approaches for segmenting growth efforts in important accounts and prospects. These approaches solve long standing frustrations with typical marketing efforts' inability to customize messaging, and CRM's shortcomings in managing enterprise buying and sales processes. In this webcast we...Read more
Most sales organizations have a sales process – a sequence of activities or milestones that organize selling effort. Its purpose is to measure progress in specific sales opportunities, track and guide sales activities, sometimes even to provide a basis for forecasting results. Sales process is universally acknowledged as important by...Read more

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31 January 2020

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