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The dedicated conference website is now available. Join thousands of leading practitioners in sales effectiveness, sales enablement, sales operations, and sales leadership at the Sales Management Association’s first online conference. This isn’t a conference planned as an in-person event and forced to go online. Instead, we’re crafting an online experience...Read more
Sales organizations know about change. They’ve operated in a context of quickening change for a decade. But that pales in comparison to what they’re taking on now. As the COVID-19 coronavirus crisis rages, sales forces are coping with cratering (or surging) demand, distracted or unreachable buyers, uncertain economic prospects, and...Read more
Sales forces face a significant challenge in keeping their salespeople well trained and up to date. This research examines how sales organizations approach this challenge, and how the best organizations do so differently than others. It identifies a range of practices related to salesperson learning and development (L&D), including the...Read more

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