Sales organizations allocate investments across a varied portfolio of growth opportunities. Given finite resources, sales management’s challenge is to calibrate these investments (in personnel, technology, collateral, tools) such that profitable firm sales are optimized. These sorts of decisions are myriad in even the simplest organization; they include explicit investments made...Read more

Research Brief: Content Investments and Sales Effectiveness 
1 February 2016
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Sales and marketing organizations make a wide range of investments in content, collateral, presentation aides, and other tools to support effective selling. This research provides a survey of these various investments, quantifies their effectiveness, and identifies management’s best strategies for provisioning them. Additional questions addressed relate to sales organizations’ preferences...Read more

Research Update: Hiring Top Sales Management Talent 
28 January 2016
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Join us for our latest research insights on hiring top sales management talent. High performing firms find attracting effective sales management talent is a critical success factor. In this webcast, we provided a preliminary look at research findings before we finalize results in a comprehensive report. Joining us as a...Read more

Five Places Sales Operations is Focusing for Productivity 
28 January 2016
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Sales operations has a broad charter in most organizations, and their efforts often span both strategic and tactical issues. The most successful sales operations departments are finding success in a few essential areas, highlighted in this webcast from MHI Research Institute's Tom Chamberlain. Drawing on MHI Research Institute's extensive research,...Read more

The Hybrid Sales Channel, Bridging the Gap Between Direct and Indirect Sales 
22 January 2016
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End customers are changing how they buy. As a result, they create a market mandate for vendors to change the way they sell, and to reflect an "outside-in" approach to structuring sales coverage, all the way down to the direct territory and partner sales rep level. In this webcast Rich...Read more
Join us for our latest research insights on the path to profitable growth. Sales organizations allocate investments (resources, people, technology, collateral, tools) across a portfolio of growth opportunities. Driving growth from new customers is different than developing revenue from existing customers in terms of cadence, messaging, process, selling costs, marginal...Read more

Research Update: Sales Performance Data’s Impact on Manager Decision Quality 
19 January 2016
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In this webcast, we provide a preliminary look at research findings, before we finalize results in a comprehensive report. Joining us will be Evan Randall, VP of Sales Operations at Tableau Software who will comment on research implications and participate in audience discussion. Research focus areas: Surveying current practices in...Read more
In this session we'll look at how you can use data from Salesforce.com, embedded right into Tableau, to empower your entire sales force with information that can help them be more productive. This session will cover: Use cases in marketing, sales, and customer support for embedding analytics in Salesforce. The...Read more