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Workshop: Implementing Effective Coaching Programs

13 October 2015

The evidence is overwhelming; better coaching produces more effective sales teams. But how do you implement an effective coaching initiative and how do you measure the impact? In this session Ray Bonis, Sales Effectiveness Leader at CommScope and Bob Sanders, CEO at AXIOM share practical insights about CommScope's coaching initiative....Read more

Conference Archives

Workshop: Managing the Social Sales Force

13 October 2015

Technology has forever changed how buyers buy. Web-enabled and hyper-informed, they’re identifying suppliers, researching solutions, and evaluating alternatives – all things that used to require a salesperson’s help. Sales forces that have adapted to this and embraced social media have thrived. Social selling is leveling the playing field for these...Read more

Conference Archives

Workshop: Uncover Hidden Insights in Your Sales Compensation Data

13 October 2015

Sales compensation programs are a treasure trove of data. The best companies know that it's important to make optimal use of such information - but it hasn't always been easy. This session will explore how new developments in natural language-based cognitive computing promise to help your compensation team see non-obvious...Read more

Conference Archives

Workshop: Big Data for Sales – Taking Analytics from Insights to Action

13 October 2015

Machine learning techniques, marrying big data and analytics, offer the potential to transform sales and marketing targeting, helping focus activity on the most attractive opportunities for cross-sell, up-sell and new customer acquisition. With the right approach, sales process enablement, and monitoring, insights derived with machine learning can be an engine...Read more

Conference Archives

Workshop: Sales Enablement Done Right

13 October 2015

Companies want top-line growth, but typically don’t invest enough in those closest to the ground to truly affect it: Sales, the “frontline face” of your brand to your customers. Most look at equipping the sales force with the tools and assets they need to be successful as a fractional part...Read more

Conference Archives

Keynote: Research Insights on B2B Sales Planning Practices

13 October 2015

Sales planning allows sales organizations to align with business strategy, organize resources, and prioritize action plans. Sales managers’ planning efforts must encompass a wide range of disciplines, from forecasting and budgeting to establishing objectives at multiple organizational levels. This presentation details findings from a recently concluded Sales Management Association research...Read more

Webcast

Research Update: Sales Operations Practices

1 October 2015

"Sales operations" is the corporate function focused on sales force effectiveness. This webcast offers the first look at our recently-concluded research on sales operations' emerging practices, challenges, and trends. The research reveals core practices among sales operations departments, identifies leadership's most important sales ops priorities for the coming year, and...Read more

Webcast

Implementing Sales Process: Informatica Case Study

25 September 2015

Disciplined processes are the hallmark of highly-productive sales organizations. But salespeople don't follow sales process guidelines unless they're effectively implemented and well supported. This webcast details Informatica's experience implementing a new sales methodology and their successful efforts to drive sales process adoption. Presented by Informatica's Julie Rhodes, Director of Sales...Read more