The Sales Operations function is uniquely positioned to drive adaptive change within the organizations they support. With its access to critical data, Sales Ops enables informed decision making and contingency planning; with its close links to field resources, Sales Ops can also drive fast and efficient change implementation. Both roles...Read more
SMA's Sales Operations Advisory Board recently identified a list of issues critical to sales operations. Near the top of their list: improving forecasting accuracy and pipeline management effectiveness. In this Sales Management Association Case Study Webcast, Sales Operations Advisory Board member Kate Laneve, Director of Sales Operations at NCR, shares...Read more
The Sales Management Association's Sales Operations Advisory Board, a panel of senior sales operations practitioners, academics, and thought-leaders, observes that a small number of issues represent critical priorities for sales operations. The Board's guidance shapes the Sales Management Association's focus and research in specific content areas for the benefit of...Read more
The Great Recession that followed the 2008 –’09 economic collapse forced many firms to reduce selling expense in the face of declining demand. As recovery dawns, some sales leaders question if their sales organizations have the capacity to fully exploit future growth opportunity. It would appear that with fewer sales...Read more

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