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Sales organizations improve performance by using formalized sales processes. But many firms’ attempts to instill sales process discipline fall far short of expectation. These shortcomings often surface when managers attempt to understand sales pipelines, or to gain insight into the status of pending opportunities. These two activities, sales process and...Read more

COO

18 March 2022

Our target customers and target markets are here – multibillion dollar global organizations represented by directors and vice presidents. They’re attending our sessions and asking good questions, and they’re very curious about how we can help them. The return on investment being here at the SMA conference is invaluable.
The session on forecasting was especially helpful, it was very hands on and we gleaned a lot of insight into our own approach. Also the sales coaching session was really helpful for rolling out our own program.

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