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Panel – Taking the Babble Out of Sales Enablement

17 October 2017

Heard of “sales enablement?” It’s a term cooked up by technology vendors a decade or so ago, hoping to add sizzle to content management solutions – platforms that distribute marketing content to, and through, sales forces. Distributing content might not be the sales force’s most urgent issue to solve, but...Read more

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Case Study – Transforming Sales through Centers of Excellence at VMware

17 October 2017

Challenged with doubling its annual revenues from US$6 billion to US$12 billion in five years, VMware is retooling to better deliver sustained high growth. In this presentation, VMware’s Vice President of Global Operations provides an in-progress look at this transformative initiative, focusing on the firm’s efforts to drive sales force...Read more

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Case Study – Salesperson Development Tools at 3M

17 October 2017

Impacting salespeople’s skill development is challenging, especially in large, distributed sales forces. This session reveals 3M’s successful experience developing its Consumer Business Group sales force using an integrated set of learning tools. The session features a hands-on review of specific 3M tools, discusses learning process and tool design best practices,...Read more

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Case Study – Sales Time Well Spent: New Improvements in Activity Analytics

17 October 2017

Sales executives with even moderately large, distributed salesforces rely on data to help them understand which activities and behaviors lead to the best outcomes. Yet much of the information that sales executives rely upon today, such as CRM reporting tools and time studies, is based on self-reported data. Even with...Read more

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Keynote – Building an Agile Sales Organization: Moving Beyond the "How To" Mindset

17 October 2017

In this informative and provocative session, Michelle Vazzana and Leff Bonney will examine the conventional wisdom that is stifling the sales force. They will share powerful, yet surprising new research from both Florida State University and Vantage Point Performance representing hundreds of sales teams. The findings they provide will challenge...Read more

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Panel – Assessing Return on Sales Technology Investments

17 October 2017

Sales technology is a growing and increasingly strategic investment for sales forces. Quantifying technology’s business impact is a challenge for organizations evaluating potential investments, or assessing installed platforms. This session draws upon recent Sales Management Association research on technology ROI calculation practices, and their prioritized importance, accuracy, and prevalence of...Read more

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Workshop – Sales Management’s Role in Shaping Company Culture

17 October 2017

Company culture can significantly affect salesperson engagement, satisfaction, and retention. And the sales force’s perception of company culture can be heavily influenced by the first line sales manager, and their frequent, direct interactions with salespeople. In this session presenters from two different firms with strong cultures discuss company culture’s impact...Read more

Conference Archives

Keynote Panel – Flipping the Sales Force: New Models for Sales Force Learning

17 October 2017

Bad teachers and bad salespeople share a similar defect: rather than engage with their audience, they lecture them into glazed stupor. In education, progressive teachers are rethinking that approach with a new paradigm called the “flipped classroom;” it has a lot to offer sales organizations similarly interested in improving both...Read more

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Panel – Taking the Babble Out of Sales Enablement

Case Study – Transforming Sales through Centers of Excellence at VMware

Case Study – Salesperson Development Tools at 3M

Case Study – Sales Time Well Spent: New Improvements in Activity Analytics

Keynote – Building an Agile Sales Organization: Moving Beyond the "How To" Mindset

Panel – Assessing Return on Sales Technology Investments

Workshop – Sales Management’s Role in Shaping Company Culture

Keynote Panel – Flipping the Sales Force: New Models for Sales Force Learning

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