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Webcast
Sales compensation represents the largest single marketing investment for most firms, and often has an outsized impact on performance. Poorly designed incentives hobble growth efforts and deflate salesperson morale, while well designed programs can motivate untapped reserves of effort and achievement. In this web panel, we consider current sales compensation...Read more
Professional Certification
25 March 2024
Sales Management Association offers professional certification for sales leaders and professionals in sales force effectiveness. Our certifications helps high achieving leaders stand out from the crowd. Backed by Sales Management Association — an authority on sound management practice in sales organizations, our certifications utilize on demand learning content, instructor-led workshops...Read more
Conference Archives
2024 Sales Force Productivity Conference 
13 March 2024
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Technology has profoundly changed the sales function over the past four decades, but many observers believe the most substantial technology-driven impact is currently on our doorstep, in the form of generative AI. Experience has shown that sales organizations are more likely to integrate technology into adapted sales roles, rather than...Read more
Conference Archives
Collaborative Business Planning: The Coca-Cola Company’s Innovation in Sales Effectiveness
13 March 2024
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Sales forces often struggle to align their objectives with demonstrable value creation from customers’ perspective. This challenge is acute in key and strategic customer accounts, where misaligned objectives or weak account plans can disrupt substantial revenue streams. Since 2015, The Coca-Cola Company has been attacking this challenge with investments in...Read more
Sales leaders are adapting to an unprecedented amount of uncertainty, disruption, and change. Consider just the past five years – a period which saw sales forces roiled by the abrupt onset of a global pandemic, and then an uncertain recovery with accompanying swings in demand, supply shortages, and financial markets. Compounding...Read more
Sales organizations in many sectors are suddenly finding salesperson hiring and retention more difficult. This seems to be due in part to one of the pandemic’s enduring impacts: redrawn expectations of employers from many workers. These changing expectations are amplified by the workforce’s younger-skewing demographics, and its shrinking supply. In...Read more
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