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Workshop – Sales Leadership’s Guide to Strategic Partnering

17 October 2017

Strategic partnerships and key account relationships are fundamental to pie-expansion and synergies, but many fall short of their potential. This session explains how to improve the odds by demystifying how business relationships develop and should be managed, while focusing on the practical how to concepts for handling the strategic account...Read more

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Keynote – Building an Agile Sales Organization: Moving Beyond the "How To" Mindset

17 October 2017

In this informative and provocative session, Michelle Vazzana and Leff Bonney will examine the conventional wisdom that is stifling the sales force. They will share powerful, yet surprising new research from both Florida State University and Vantage Point Performance representing hundreds of sales teams. The findings they provide will challenge...Read more

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Workshop – The Three Conversations of Effective Sales Coaching

17 October 2017

Employees are looking for regular feedback, authentic connections and a more collaborative relationship with their managers. As a result, coaching is getting a lot of attention as a way to unlock this connection and boost employee performance. But while it seems that everyone knows and talks about the importance of...Read more

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Keynote – Accelerating Growth Through Faster Knowledge Sharing at Nuveen

17 October 2017

In this session, Nuveen’s Joy Crenshaw, managing director and head of sales development, shares how Nuveen is arming its sales force with timely, salient insights from internal thought leaders and peers in the field. Employing an agile, sales-centric approach, Nuveen uses mobile-enabled video sharing to put learning in the sales...Read more

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Keynote Panel – Flipping the Sales Force: New Models for Sales Force Learning

17 October 2017

Bad teachers and bad salespeople share a similar defect: rather than engage with their audience, they lecture them into glazed stupor. In education, progressive teachers are rethinking that approach with a new paradigm called the “flipped classroom;” it has a lot to offer sales organizations similarly interested in improving both...Read more

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Panel – Assessing Return on Sales Technology Investments

17 October 2017

Sales technology is a growing and increasingly strategic investment for sales forces. Quantifying technology’s business impact is a challenge for organizations evaluating potential investments, or assessing installed platforms. This session draws upon recent Sales Management Association research on technology ROI calculation practices, and their prioritized importance, accuracy, and prevalence of...Read more

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Workshop – Sales Management’s Role in Shaping Company Culture

17 October 2017

Company culture can significantly affect salesperson engagement, satisfaction, and retention. And the sales force’s perception of company culture can be heavily influenced by the first line sales manager, and their frequent, direct interactions with salespeople. In this session presenters from two different firms with strong cultures discuss company culture’s impact...Read more

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Case Study – Salesperson Development Tools at 3M

17 October 2017

Impacting salespeople’s skill development is challenging, especially in large, distributed sales forces. This session reveals 3M’s successful experience developing its Consumer Business Group sales force using an integrated set of learning tools. The session features a hands-on review of specific 3M tools, discusses learning process and tool design best practices,...Read more