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Salespeople can't be on site to close every deal, but they can make use of quickly evolving video technology to make customer interactions more personable, compelling, and successful. Many high performing sales organizations are using asynchronous video in this way. It allows salespeople to seem less remote and impersonal, while...Read more
Sales organizations began spending money on CRM more than two decades ago. Since then, CRM has anchored most firms’ sales technology investments. Yet a surprising number of companies, in fact a majority, struggle with CRM user adoption and with disappointing returns on their CRM investments. As our research discovered, for...Read more

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